What's inside

Twelve chapters, about 20,000 words.

1. Chapter 1 Your Channel Is a Small Business
   Ask anyone who runs a YouTube channel what takes up their week, and most of them won't say filming. They'll say everything else.
2. Chapter 2 Hiring Your First Channel Bot
   Every creator has one job they dread. For a lot of people it's the description box.
3. Chapter 3 Editing Help: What Bots Can and Can't Do
   This is the chapter where I have to manage expectations. Mine included.
4. Chapter 4 Shorts From Every Video
   Shorts are a funny thing. They're short, so you'd think they'd be quick.
5. Chapter 5 Getting Found: Titles, Thumbnails and Search
   There's a whole industry around YouTube search. Courses, tools, secret formulas.
6. Chapter 6 Posting on X Without Living on X
   I know a lot of creators who have a complicated relationship with X. They know it helps.
7. Chapter 7 Sponsor Emails and Brand Deals
   The first time a company emails asking to sponsor your channel, it feels great. The fifth time, you start to notice that two of them were scams, one wanted you to work for free and one never replied after you sent your rates.
8. Chapter 8 Pitching Press and Podcasts
   A mention in the right newsletter or a spot on the right podcast can bring a channel a wave of new viewers who actually care about the topic. Most creators never try, because pitching takes time and feels awkward.
9. Chapter 9 A Website for Your Channel
   Your YouTube channel lives on someone else's platform. That's fine.
10. Chapter 10 The Weekly Rhythm
    Up to now, you've been starting every job yourself. You finish an edit and send the transcript to the packaging bot.
11. Chapter 11 Staying the Creator
    By now your channel has a team. Six or seven bots, connected to your email, maybe your X account, your website and your files.
12. Chapter 12 Your First Week, Starting Tonight
    We've covered a lot. Seven bots, routines, deals, press, a website.