How I run my business with Bots

How I run my business with a team of Grok Bots

By Shane M · · 2 min read

In short

The real setup behind my small publishing and video business: one Bot per job, ask-first rules, a preview before anything goes live, and skills and routines doing the repeat work.

I run a small business: books, a website or two, and a video channel. Most of the repeat work behind it is now done by Grok Bots. Not one giant Bot that does everything, but a small team, each with one clear job. This guide walks through how that team is set up, so you can copy the parts that fit you.

One Bot, one job

The single best decision I made was giving each Bot one job with a clear finish line. My team looks like this:

  • SEO Master checks my sites, suggests fixes and writes better titles and descriptions.
  • News Desk researches stories, checks facts and drafts articles for my news section.
  • Book Writer helps me plan, draft and edit books.
  • Video Editor helps turn raw footage into finished videos.
  • Outbound Prospecting builds lists of brands that might sponsor my work and drafts outreach for me to review.
  • Trend Scout looks for product trends and supplier options, read-only.
  • Home Scout researches homes and builders for me.
  • Phone Privacy Scrubber finds where my phone number is listed online and lines up removal requests.

Each one has its own instructions, so it doesn't mix up the rules of one job with another.

Ask first, every time

Every Bot on my team follows the same rule: it can research, draft and prepare anything, but it asks me before it sends, posts, buys or deletes. Grok Bot shows an approval card for those actions, and I make the call. This is the habit I write about in my books: list first, you choose, then it acts.

Preview before anything goes live

For my websites, no Bot changes the live site on its own. Big changes go to a preview copy first, I look at it, and only after I say yes does it go live. It takes a minute and has saved me from more than one mistake.

Skills and routines do the repeat work

Once a Bot does a job well, I save the method as a skill, and then a routine runs it on a schedule. My news checks and site checks run that way. If you're new to this, read routines and skills, explained first.

Bots hand work to each other, through me

My Bots can pass requests to one another, for example the SEO Bot suggesting a change the website Bot would make. But I have one firm rule: a request from another Bot is only a suggestion until I approve it. Only one Bot is allowed to publish to each site.

Where to start

Don't build eight Bots in a weekend. Pick the one job you dread most, build one Bot for it, and run it by hand for a week. When you trust it, add a routine. Then add the next Bot. I'm turning my own Bots into free templates so you can skip some of the setup.

Questions people ask

Do I need to know how to code to run Bots like this?

No. Everything here is set up in plain language. Some jobs, like building a website, involve code, but the Bot writes it and you review the result.

Can one Bot do all of these jobs?

It can try, but separate Bots with one job each are easier to trust, check and fix.